Resend welcome email for gmail account1/12/2024 If you don’t want to lead with a discount, that’s OK-your cost economics may not allow for it. This is how you build a foundation of trust with subscribers from the start. The first rule of welcome email flows is to send any offer you promised in exchange for a sign-up. Their mission statement-“change the way the world eats”-is supported by what provides value to their customers: “real ingredients with integrity.” Health and nutrition brand Primal Kitchen does a great job straddling the line between brand story and customer value in this welcome series email. Providing value can help establish the brand as an authority in their field and make subscribers more likely to engage with future emails.” ![]() Lindsey Arellano, director of email and SMS at Curio, thinks of it like this: “Brands could provide valuable content like exclusive tips or access to a helpful resource. Subscribers are thinking, “What’s in it for me?” Before talking about yourself, you need to answer this question. While many brands use their welcome series as a chance to tell their brand story, proceed with caution. The educational welcome emailĪ welcome email is an opportunity to educate a captive audience about your products and their value. There’s only the right answer for your audience, which you’ll figure out through A/B testing and talking to your customers.īut if you need some inspiration, here are the 4 most common types of welcome emails: 1. There’s no universal “right answer” to the type of welcome email series you should send. ![]() Encourage conversion with special offers, coupons, and discount codes.Establish subject matter credibility and authority.“Make sure you have emails sending throughout that 10-day window when people are most likely to purchase.”ĭuring your welcome series period, focus on sending emails that: “We’ve found that most people make a purchase within 10 days of subscribing to a mailing list,” Engelhart explains. “Don’t be afraid to be aggressive,” she says. Welcome emails introduce people to your brand after they’ve signaled interest and are a great opportunity to establish credibility and build trust, introduce products, and gather more information on subscribers.Īlexa Engelhart, vice president of client strategy at Power Digital Marketing, advises brands not to underestimate the conversion power of an effective welcome email series. In fact, according to Klaviyo research, 76.86% of all businesses place email marketing in their top 3 ROI-generating marketing channels.Ī welcome email series is a sequence of automated emails sent to new subscribers after they sign up to join your list. For brands looking to optimize for healthy margins, owned marketing channels like email can help increase cost efficiencies and maximize return on investment (ROI). Moral of the story: If your revenue is high but your actual profitability is low, you’re running an unsustainable business. Same goes if your profit margin is 5% but you’re growing at 35% per year. If, for example, your profit margin is 15% and your year-over-year growth rate is 25%, you’re in good shape. Using the “Rule of 40,” a business is considered healthy when a company’s growth rate and its profitability add up to 40. In the startup world, investors are now prioritizing investments in companies most likely to see profits, not just runaway growth. As business after business crumples under the unforeseen consequences of rapid pandemic expansion, there’s a renewed focus on the principle of profitability over growth. ![]() But it’s especially not easy on ecommerce businesses trying to increase profitability amidst supply chain hiccups and a looming recession.Īnd that matters.
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